Category: How to get more clients

Diary looking a little lean?

Phone and emails ominously silent?

The early part of the year is traditionally quiet for social photographers…Christmas, New Year, and general wintery hunkering-down have a lot to do with it. Once the old tax return is out of the way and you’ve done all the tidying up possible, what can you do to get potential clients looking your way again?

Here’s my advice – pick up a project.

Not a photography project, oh no. Think other…

That DIY project you’ve had on the back burner for a while, waiting for you to have the time? Go and find that sledgehammer and get bashing.

Want to convert the attic? Hightail it to your preferred DIY superstore and start browsing nailguns and floorboards.*

Garage overflowing with junk? Shed need clearing out? General paint job needed throughout the house? Fancy re-designing the patio or landscaping the garden.

Throw caution to the wind and get stuck in there. Then, when you’re knee-deep in bits of plaster/old decking/garage detritus, your hair looks like Christopher Lloyd’s in Back to the Future and you’re wondering why you ever started, the phone will ring, your email software will ping, and the enquiries will start pouring in. Guaranteed.

The great thing about this client-attraction technique is that it’s not seasonal, and there’s no limit to it (though your partner/family/co-habitees may have theirs, don’t say I didn’t warn you).

The downside is that you’ll probably have to abandon your project as you gleefully skip towards your studio, so probably wise to have the number of a recommended painter-decorator, landscaper, general handyperson/builder in your back pocket, to get the job finished. But hey, with all this new work coming in, you’ll be able to fund it after all!

A full diary and an aesthetically-enhanced living space all in one solution.
You’re welcome.

*I’ve never converted an attic. I strongly suggest you find a tradesperson and ask their advice rather than follow mine.